Former Minister Blames Hate Campaign for Decline in Tourism in

Shillong, India Aug 29, 2026 ALN: Former Tourism Minister Paul Lyngdoh has attributed the recent decline in tourist footfalls in to a "hate" campaign stemming from insecurity among neighboring states. This statement comes in the wake of violence during the KSU bike rally on August 19, which has led to a significant drop in visitors. The incident, which involved clashes between different groups, has raised concerns about safety and security in the region, prompting potential tourists to reconsider their travel plans.

Lyngdoh emphasized that events are often exaggerated in the digital age, which can lead to misconceptions about safety. He stated that remains one of the most attractive tourist destinations in the country, unmatched by any other hill station in terms of natural beauty. The region is known for its lush landscapes, vibrant culture, and rich biodiversity, making it a favored destination for both domestic and international travelers.

“This I believe has engendered a kind of insecurity among neighboring states, prompting them to unleash a toxic and condemnable hate campaign,” he said. He pointed out that these states are aware they cannot compete with the natural allure of , leading to their negative portrayal of the state. This perception, he argues, is not just damaging to the tourism sector but also undermines the cultural and social fabric of the region, which thrives on inter-state interactions and tourism.

Social media has seen the rise of hashtags like #Boycott, urging tourists to avoid visiting . This digital backlash can significantly influence public perception and travel decisions, as potential visitors often turn to social media for real-time updates and opinions about safety in their intended destinations. Despite the passage of ten days since the violence, tourist numbers have not recovered, indicating that the impact of such campaigns can linger long after the events that triggered them.

Deputy Chief Minister (Home) Prestone Tynsong reassured potential visitors that the government has implemented all necessary safety measures. “We welcome all tourists, and those intending to visit should feel free as we have put up all safety mechanisms,” he stated. This proactive stance is crucial for restoring confidence among tourists, as safety is often a primary concern for travelers when choosing their destinations.

The Home Department has instructed district administrations to remain vigilant to ensure that visitors can enjoy the state's beauty without concern. This includes increasing police presence in popular tourist areas and enhancing communication with local communities to ensure that any potential issues are addressed swiftly. Regarding the FIRs filed against KSU members in Guwahati, Tynsong mentioned that numerous complaints had been lodged and that the law would take its course. This legal action is part of the government's efforts to maintain order and reassure both residents and visitors that disturbances will be dealt with appropriately.

Lyngdoh also called for a standing communication mechanism among stakeholders, suggesting that the government and NGOs should consider both immediate and long-term effects of any actions taken to avoid inconveniencing residents and visitors alike. Effective communication is essential in managing perceptions and ensuring that all parties are informed about safety measures and the current situation in the region. This could involve regular updates from government officials, collaboration with local tourism boards, and engagement with community leaders to foster a sense of unity and shared responsibility in promoting the state as a safe and welcoming destination.

The implications of the recent decline in tourism are significant for the local economy, as many communities rely heavily on the income generated from visitors. Tourism not only provides direct employment opportunities but also supports a wide range of ancillary businesses, including hospitality, transportation, and local crafts. A sustained decrease in tourist numbers could lead to economic hardships for these sectors, prompting calls for immediate action to address safety concerns and counteract negative narratives.

In conclusion, while the recent violence and subsequent decline in tourism are concerning, the response from government officials and stakeholders indicates a commitment to restoring the state's reputation as a safe and attractive destination. Continuous efforts to improve safety measures, enhance communication, and promote the unique offerings of the region will be essential in reversing the current trend and ensuring that tourism continues to thrive in the future.