Odisha to Host First All India Public Relations Conference Focused on AI and Ethics

Bhubaneswar, India Aug 21, 2026 ALN: Bhubaneswar: Odisha is set to host the prestigious All India Public Relations Conference for the first time in its nearly five-decade history, with the 48th edition of the national event scheduled to be held in Bhubaneswar from December 25 to 27. This event marks a significant milestone for the state, which has been gradually emerging as a hub for various professional gatherings and conferences.

The unveiling of the official poster and brochure for the 48th All India Public Relations Conference-2026 (AIPRC-2026) was conducted by Governor Dr. Hari Babu Kambhampati at a ceremony held at Raj Bhavan. This act symbolizes not only the commencement of preparations for the event but also the recognition of Odisha's growing importance in the field of public relations and communication.

Organised by the Public Relations Society of India (PRSI) and hosted by its Bhubaneswar chapter, the three-day conference is expected to bring together a diverse array of stakeholders in the communication field. Attendees will include communication professionals, corporate leaders, media practitioners, academicians, government representatives, and policymakers from across the country. The convergence of such a broad spectrum of participants underscores the significance of this conference in fostering dialogue and collaboration among various sectors.

The theme of the conference, “NAVAGUNJARA – Public Relations in the Age of AI,” is particularly noteworthy. It draws inspiration from Odisha’s iconic Navagunjara motif, which symbolizes the harmonious coming together of diverse forms into a unified whole. This theme reflects the evolving landscape of public relations in the context of rapid technological advancements, particularly in artificial intelligence (AI).

Artificial intelligence is increasingly reshaping various industries, including public relations and corporate communication. The theme aims to explore how AI technologies can enhance communication strategies, improve engagement with audiences, and streamline operations. However, it also emphasizes the continuing importance of human intelligence, creativity, ethics, empathy, and cultural understanding in building trust and credibility—elements that are essential for effective public relations.

Governor Dr. Kambhampati expressed his pride in Odisha hosting the All India Public Relations Conference for the first time, highlighting that the Navagunjara theme aptly combines the state’s rich cultural heritage with the transformative potential of artificial intelligence. This connection between tradition and innovation serves as a reminder that while technology can enhance communication, the core values of ethics and empathy must remain at the forefront.

PRSI national president Dr. Ajit Pathak elaborated on the conference's objectives, stating that it would examine the opportunities created by AI while reaffirming the ethical, cultural, and human values that remain central to effective public relations. This dual focus aims to ensure that as the industry evolves with technological advancements, it does not lose sight of the foundational principles that have defined public relations practice.

The choice of Bhubaneswar as the venue for this important national dialogue is significant. The city is known for its rich heritage and is increasingly being recognized as a center of innovation. This backdrop provides an ideal setting for discussions that seek to bridge the gap between traditional communication practices and modern technological advancements.

In addition to professional learning and technological discussions, the conference will also showcase Odisha’s art, culture, traditions, and hospitality. This aspect of the event aims to provide delegates with a well-rounded experience, allowing them to engage with the local culture while participating in meaningful professional dialogues. Such cultural experiences can enrich the overall experience of the attendees, fostering a deeper connection with the region and its people.

Among those present at the poster and brochure unveiling were PRSI secretary general Dr. PLK Murthy, conference convenor Dr. Sanjay Kumar Sahoo, co-convenor Krushna Chandra Mohapatra, and chapter treasurer Ansuman Pattnayak. Their involvement highlights the collaborative effort behind organizing this significant event and the commitment of various stakeholders to promote public relations in India.

The implications of hosting such a conference in Odisha extend beyond the immediate benefits of knowledge sharing and networking. It positions the state as a key player in the national conversation around public relations and communication, particularly in the context of emerging technologies. Furthermore, it provides an opportunity for local professionals and students to engage with experts from across the country, fostering a culture of learning and innovation in the region.

As the conference approaches, there is a growing anticipation regarding the discussions that will unfold, particularly around the ethical implications of AI in public relations. The dialogue is likely to address critical questions about accountability, transparency, and the role of communicators in an increasingly automated world. This conference not only represents a significant event for public relations professionals but also serves as a platform for shaping the future of communication in the age of AI.