Hamidi Launches SAMAA Perfume Oil at Creative Summer Soirée in Dubai

Kuwait City, Kuwait Jul 27, 2026 ALN: Dubai: There’s a juncture where the art of painting and the craft of perfumery collide, brought to life at Hamidi’s recently hosted Sip & Paint Summer Soirée—a thoughtfully curated afternoon that blended creativity, fragrance, and self-expression into an unforgettable sensory experience, creating memories.

Spreading the spell of 0% alcohol, at an exclusive Sip & Paint experience, HAMIDI launched its newest Perfume Oil, SAMAA. Founded in 2005, HAMIDI has spent over two decades reimagining what fragrance can be, moving beyond the single spritz to a considered, layered system of scent that evolves with the wearer. The brand has established itself as a pioneer in the fragrance industry, focusing on non-alcoholic options that cater to a growing market of consumers seeking alternatives to traditional perfumes.

Today, the brand's philosophy has travelled far beyond its roots, with a presence across 65+ countries and a reputation as one of the world's leading non-alcoholic, skin-friendly fragrance houses. At the heart of it all is a simple belief: fragrance shouldn't just be worn; it should be experienced as a ritual that defines one's personal identity. This philosophy resonates with the increasing awareness of personal wellness and the importance of self-care in today's fast-paced world.

For SAMAA, as the name suggests, the perfume oil is a gentle reminder of how luxury, joy, and nature come together. The afternoon spotlighted the collection’s emphasis on hydration, redefining the way fragrance is experienced, especially during the warmer months of the year. This focus on hydration is particularly relevant as consumers increasingly seek products that not only smell good but also contribute positively to their skin health.

The agenda for the afternoon was to keep hydrating while indulging in colors and fragrance. With the peril of global warming taking center stage in businesses deciding on switching to cleaner ingredients in their products, SAMAA not only boasts of 0% alcohol but is also an oil-based perfume, quite distinct from the usual EDP formats that affect the air quality around. This shift towards eco-friendly and sustainable practices in the fragrance industry reflects a broader trend where consumers are more conscious of the environmental impact of their purchases.

Coconuts served at arrival, a bright rosy scent adding to the ambience, guests were in for a regal experience. Paintbrushes were picked, colors were dipped in water, and the canvas was ready to take the hues in. The décor around added to the atmosphere of slowing down and taking it all in, just like the process of hydration. This immersive environment encouraged guests to not only engage with the art of painting but also to reflect on the sensory experience of fragrance, merging visual art with olfactory pleasure.

Sip slowly, paint artfully, and let your imagination run azure on the canvas. The event was designed not just as a product launch but as an interactive experience that invited guests to explore their creativity while discovering the nuances of fragrance. This dual focus on art and scent reflects a growing trend in luxury events, where experiential marketing takes precedence over traditional promotional strategies.

The takeaway of the event was to also emphasize the aspect of longevity and nourishment. With hydrating beverages being served, the concept of the afternoon carefully mirrored the fragrance’s core philosophy—an experience for the senses and the soul. After the guests finished painting to their hearts' content, a HAMIDI Rituals Session was hosted, where the team took the guests on a journey of layering fragrances, allowing the skin to merge with the scent and create a unique fragrance that turns out different for every person. This personalized approach to fragrance aligns with the current consumer desire for individuality and self-expression in beauty products.

Every individual, eventually, carries their own SAMAA on their skin. This notion of personal fragrance is becoming increasingly popular, as consumers seek products that reflect their unique identities and lifestyles. The customization aspect of SAMAA not only enhances the user experience but also builds a deeper connection between the brand and its customers.

Interactive fragrance discovery stations invited guests to explore the collection's unique scent profile, learn further about its formulation, and experience firsthand how hydration can elevate the way a fragrance performs on the skin. The launch invited guests to rethink fragrance—not simply as a finishing touch, but as an extension of self-care and everyday wellness. This perspective aligns with the growing narrative in the wellness industry that emphasizes the importance of holistic approaches to beauty and personal care.

The event was more than a product launch; it was a celebration of mindful luxury. By fusing creativity, wellness, and the luxurious craft of perfumery into an unforgettable experience, the Sip & Paint gathering reflected a modern approach to beauty and wellness—one that values art as much as authenticity. This blend of artistry and self-care resonates with contemporary consumers who prioritize experiences over material possessions.

As guests departed with their own SAMAA paintings, a treasured experience and some new fragrances also walked along. The soirée served as a reminder that the most memorable experiences are those that rejuvenate every sense, leaving a lasting impression long after the painted canvas has dried. Such events are indicative of a shift in the luxury market, where brands are increasingly focusing on creating meaningful interactions that foster community and connection among consumers.

In conclusion, the launch of SAMAA at the Sip & Paint Summer Soirée in Dubai not only highlights Hamidi's innovative approach to fragrance but also reflects broader trends in the beauty and wellness industries. The integration of art, sustainability, and personal expression in such events showcases a growing consumer desire for products and experiences that are not only luxurious but also aligned with their values and lifestyles. As the fragrance landscape continues to evolve, brands like Hamidi are well-positioned to lead the charge towards a more holistic and mindful approach to beauty.