PM Modi Celebrates Women-Led Herbal Tea Initiative in Bijnor

Lucknow, India Jul 26, 2026 ALN: Prime Minister Narendra Modi on Sunday highlighted the success of a women-led herbal tea enterprise in Uttar Pradesh’s Bijnor district, saying the initiative exemplifies how local knowledge, natural resources, and women’s entrepreneurship can drive self-reliance and create meaningful economic opportunities.

Addressing the nation during the 136th episode of his monthly radio programme, Mann Ki Baat, the Prime Minister spoke about ‘Vidur Prerna Swadeshi Herbal Tea’, a product developed by women associated with a Self-Help Group in Lakhiwala village. The initiative stands as a testament to the growing trend of grassroots entrepreneurship in India, particularly among women, who have increasingly taken on leadership roles in various sectors.

PM Modi said, “In our country, tea is not merely a beverage – it embodies a sense of togetherness. Whether it is the start of the day, a meeting with friends, or spending quality time with family, tea becomes an integral part of every occasion. In fact, you are well aware of my own bond with tea. However, the tea I am bringing into discussion today has not only offered taste but has also infused the lives of many women with the fresh aroma of self-reliance.”

Tea has long been an integral part of Indian culture, symbolizing hospitality and community. The beverage plays a vital role in social interactions across various regions of the country. PM Modi's emphasis on tea not only highlights its cultural significance but also reflects the broader narrative of how traditional practices can be integrated into modern economic models. The ‘Vidur Prerna Swadeshi Herbal Tea’ initiative is a prime example of this integration, showcasing how indigenous knowledge and local resources can lead to innovative products that resonate with both local and global markets.

“Women associated with a Self-Help Group in Lakhiwala village, Bijnor district, Uttar Pradesh, have created ‘Vidur Prerna Swadeshi Herbal Tea.’ It contains natural ingredients such as lemongrass, Giloy, Mulethi (licorice), Tulsi, raw turmeric, cinnamon, cardamom, and fennel seeds. Due to its unique taste and qualities, this tea has quickly carved a niche for itself among the people. This herbal tea has garnered immense appreciation at the Mahakumbh in Prayagraj and the International Food Festival in Delhi; even visitors from abroad have shown interest in it,” he added.

The selection of ingredients for ‘Vidur Prerna Swadeshi Herbal Tea’ is particularly noteworthy, as it draws upon traditional Indian herbal practices that have been used for centuries. Ingredients like Giloy and Tulsi are well-known for their health benefits, including boosting immunity and reducing stress. This connection to traditional medicine not only appeals to health-conscious consumers but also taps into the growing global market for herbal and organic products. The positive reception at significant events such as the Mahakumbh and the International Food Festival illustrates the potential for local products to gain international recognition.

The Prime Minister said the initiative was particularly inspiring because of its modest beginnings and the remarkable growth it has achieved in a short span of time. “The most inspiring aspect is how it all began. This entire venture started with an investment of just one lakh rupees. Today, the brand has reached major institutions across the country. This initiative demonstrates that when local knowledge, nature, and the self-confidence of women come together, even a small effort can initiate significant change,” he said.

Starting with a modest investment, the women of Lakhiwala village have transformed their entrepreneurial venture into a thriving business. This growth story reflects a broader trend in India where Self-Help Groups (SHGs) have become a powerful tool for poverty alleviation and women's empowerment. SHGs provide women with the necessary skills, resources, and support to start their businesses, thereby fostering a culture of entrepreneurship in rural areas. The success of ‘Vidur Prerna Swadeshi Herbal Tea’ serves as a model for similar initiatives across the country, encouraging women to leverage their skills and local resources to create sustainable livelihoods.

PM Modi said the success of the women-led enterprise reflected the transformative potential of Self-Help Groups and grassroots entrepreneurship. He noted that the initiative had not only promoted indigenous herbal products but also empowered rural women by creating sustainable livelihood opportunities, reinforcing the vision of self-reliant communities and local enterprise. The empowerment of women through such initiatives is critical for achieving gender equality and enhancing the socio-economic conditions of rural areas.

The implications of this initiative extend beyond economic benefits. By promoting women's entrepreneurship, the ‘Vidur Prerna Swadeshi Herbal Tea’ project contributes to a shift in societal norms, challenging traditional gender roles and encouraging more women to participate in the workforce. This shift is essential for the overall development of the community, as it leads to improved health, education, and economic outcomes for families and society at large.

Furthermore, the emphasis on herbal products aligns with global trends towards sustainability and wellness. As consumers become more aware of the health and environmental impacts of their choices, there is a growing demand for natural and organic products. The success of this herbal tea initiative positions it well within this expanding market, offering a sustainable alternative to conventional beverages.

In conclusion, Prime Minister Modi's celebration of the women-led herbal tea initiative in Bijnor is not just a recognition of a successful business model; it is an acknowledgment of the potential that lies within local communities when empowered through knowledge, resources, and entrepreneurship. The ‘Vidur Prerna Swadeshi Herbal Tea’ project serves as an inspiring example for other communities, highlighting the importance of supporting grassroots initiatives that can lead to sustainable economic development and social change. As India continues to navigate its path towards self-reliance and economic growth, initiatives like these will play a crucial role in shaping a more equitable and prosperous future for all.