New Footwear Unit to Generate 13,500 Jobs, Focusing on Women Employment

Chennai, India Jul 12, 2026 ALN: The recent announcement of a new footwear manufacturing unit in Mayanur, near Krishnarayapuram, has generated significant excitement within the local community and the broader industrial sector. Evervan Kothari Footwear Pvt. Ltd. is spearheading this initiative, which is projected to create approximately 13,500 jobs, with a particular emphasis on employing women. This focus on female employment is particularly noteworthy in a region where women's participation in the workforce has been historically low, and it reflects a growing trend among industries to empower women through job opportunities.

On Friday, Chief Minister C. Joseph Vijay formally laid the foundation stone for the new unit during a ceremony held at the Collector’s Office in Karur. This event marked a significant milestone not only for the company but also for the state, as it symbolizes a commitment to enhancing local employment opportunities and fostering economic growth. The establishment of this footwear unit is part of a larger integrated manufacturing project that spans over 30.05 acres, aiming to develop one of India's largest export-oriented footwear manufacturing ecosystems.

This project is particularly ambitious, as it is designed to cater to renowned global brands such as Adidas, while also addressing the domestic market's needs. The strategic location and the scale of operations are expected to position the facility as a key player in both domestic and international footwear markets. The facility will be redeveloped into a state-of-the-art manufacturing unit through a joint venture with the Evervan Group, which is recognized as one of the world's largest footwear manufacturers. This collaboration is under the umbrella of Phoenix Kothari Footwear Ltd., a name synonymous with quality in the footwear industry.

The establishment of this manufacturing unit follows the signing of a Memorandum of Understanding (MoU) with the Government of the state, wherein the state government has pledged its support in facilitating the project’s implementation. Such government backing is crucial for large industrial investments, as it often involves navigating regulatory frameworks, securing necessary permits, and ensuring that local infrastructure can support the influx of new businesses.

Financially, the project is backed by a substantial investment of ₹1,700 crore, which underscores the confidence that Evervan Kothari Footwear Pvt. Ltd. has in the potential of the Indian market, particularly in the footwear sector. Upon completion, the facility is expected to produce around 40 million pairs of footwear annually, primarily for Adidas, which will serve both domestic consumers and international markets. This level of production not only highlights the scale of the operation but also reflects the increasing global demand for high-quality, competitively priced footwear.

The implications of this project extend beyond mere job creation. By focusing on women employment, the initiative aims to empower women in the region, providing them with not only jobs but also opportunities for skill development and career advancement. This empowerment is essential in fostering a more inclusive workforce and addressing gender disparities in employment. The project is expected to provide women with a sustainable income, which can lead to improved living standards and better educational opportunities for their children.

Furthermore, the establishment of this footwear unit is anticipated to have a ripple effect on the local economy. As the project progresses, it is expected to stimulate related industries, such as logistics, transportation, and retail, thereby creating additional jobs and fostering economic diversification in the region. The boost in employment will likely lead to increased consumer spending, benefiting local businesses and contributing to overall economic growth.

In addition to its economic impact, the project holds potential for enhancing India's position in the global footwear market. By aligning with international brands like Adidas, the facility can leverage global supply chains and market trends, positioning itself as a competitive player in the footwear manufacturing sector. This could lead to increased foreign direct investment in India, as international brands seek to capitalize on the country’s manufacturing capabilities and labor force.

Moreover, the focus on exports is significant, as it will contribute to boosting foreign exchange earnings for the country. As India continues to strive for economic self-sufficiency and resilience, projects like this footwear unit play a crucial role in achieving those goals. By enhancing export capabilities, India can improve its trade balance and strengthen its economic standing on the global stage.

The project also aligns with the broader national initiatives aimed at promoting Make in India, a campaign launched by the Indian government to encourage domestic manufacturing and attract foreign investments. The establishment of such manufacturing units is a step forward in realizing the vision of a self-reliant India, where local industries can compete globally while also providing employment opportunities to its citizens.

Overall, the establishment of the new footwear unit by Evervan Kothari Footwear Pvt. Ltd. represents a pivotal development for the local community, the state, and the country at large. It embodies the potential for industrial growth, job creation, and women's empowerment, while also contributing to India's aspirations of becoming a manufacturing hub for global brands. As the project unfolds, its success will be closely watched by stakeholders across various sectors, from local communities to international investors, all of whom have a vested interest in the outcomes of this ambitious initiative.

In conclusion, the new footwear manufacturing unit is not only a significant industrial venture but also a transformative initiative that could reshape the socio-economic landscape of the region. The focus on women's employment is particularly commendable as it addresses long-standing gender disparities in the workforce. The ripple effects of this project could lead to a more empowered and economically stable community, fostering a culture of inclusivity and growth. The collaboration with global brands like Adidas further enhances the project's credibility and potential for success, making it a landmark development in India's journey towards becoming a global manufacturing powerhouse.